My background isn't what you'd expect.
The journalism degree that became a technical superpower.
My journey into technical analytics didn't start in a computer science lab, but in Journalism and Political Science courses at Rutgers University. That background taught me how to ask the right questions, investigate anomalies, and most importantly, translate complex findings into stories that drive action.
That lens has shaped everything I've done in digital marketing over the past 10 years.
What I actually do
I work across the full stack of digital marketing, including SEO strategy, web development, CRM configuration, analytics, and content. I'm comfortable in a spreadsheet, in a codebase, and in a stakeholder meeting. Most of the time, the job is connecting those three worlds so nothing falls through the cracks.
Past projects include migrating legacy CMS platforms without dropping rankings, mapping web form fields to CRM pipelines, building Tableau dashboards for executive teams, and writing Python automations that reclaimed real hours from real people's weeks.
Outside of work
I'm a big believer in continuous learning. I'm currently studying Korean and sitting at TOPIK Level 2. Learning a language from scratch (especially one as structurally different as Korean) keeps me genuinely humble about how hard communication is, which I think makes me better at it professionally.
I also work as a substitute teacher in the Manville, NJ area. It's a good reminder that the ability to read a room and adjust on the fly matters more than any technical credential.
