Scott Gruber
Digital Marketing & Technical Analytics Professional
Professional Summary
Technical Marketer and Web Developer with over 8 years of experience building data-driven growth systems. Specialized in combining marketing strategy and backend execution. Proven track record of auditing SEO architecture, restoring broken API integrations, and automating reporting via SQL and Python. Expert in managing the full lifecycle of digital ecosystems, from site migration to lead-capture optimization in CRM environments.
Technical Core
- Data & Analysis: SQL, Tableau, Looker Studio, Google Analytics (GA4), Search Console, Tag Manager (GTM).
- Web Development: React, Python, JavaScript, PHP, HTML/CSS, WordPress, Sitefinity.
- MarTech & Automation: Microsoft Dynamics CRM, HubSpot, Zapier, MailChimp, Optimizely.
- Design: Adobe InDesign, Photoshop, Illustrator.
Professional Experience
Digital Consultant & Freelance Web Developer
Feb 2022 – Present- Restored functionality to several broken API integrations between custom web forms and legacy SQL databases for small business clients.
- Executed a targeted engagement campaign for Star Gas Partners focused on high-traffic seasonal promotion landing pages. Performed significant content updates and technical audits to ensure performance during peak customer acquisition windows.
- Scripted Python automation to scrape competitor data and aggregate results into Looker Studio, removing the need for manual data entry and third-party SaaS costs.
- Utilized Search Console and Screaming Frog to identify canonical errors and site-speed bottlenecks for freelance clients, typically resulting in double-digit organic traffic recovery.
Integrated Computer Services, Inc. Digital Marketing Manager (Contract)
July 2024 – Oct 2024- Increased website search engine traffic by 50% YoY by auditing technical SEO errors and repurposing underperforming content.
- Mapped the architecture for a WordPress site migration, prioritizing URL redirects and SEO-first metadata to prevent ranking loss during the transition.
Revenue Cycle Coding Strategies Marketing Systems Manager
Feb 2022 – Feb 2024- Managed the end-to-end redesign of three brand websites, which increased organic traffic by 45% and decreased bounce rates by 30%.
- Hard-coded landing pages that raised lead capture rates by 55% compared to legacy templates.
- Mapped web form fields to Microsoft Dynamics CRM, automating the lead routing process and cutting administrative response time by 40%.
LIXIL Water Technology Americas Digital Marketing & Ecommerce Specialist
June 2017 – Feb 2022- Directed regional SEO strategy, generating a 67% increase in organic traffic and a 40% improvement in keyword rankings within a six-month window.
- Shifted email operations to HubSpot, reducing manual list management and increasing customer engagement by 35%.
- Built and maintained Tableau and Looker Studio dashboards to consolidate disparate sales and traffic KPIs into a single source of truth for leadership.
- Automated repetitive reporting tasks using Python and JavaScript, which reclaimed over 1,000 work hours and eliminated $10,000 in external consultant fees.
Star Gas Partners Digital Marketing Specialist
Dec 2014 – June 2017- Managed technical SEO and content updates for a portfolio of 15+ brand websites.
- Led the migration of six legacy sites to the Sitefinity CMS, ensuring data integrity and site uptime during the transition.
- Improved SEM landing page conversion rates by 50% through iterative A/B testing and design adjustments.
Education & Certifications
- B.A. in Journalism / Political Science – Rutgers University
- Google Analytics Individual Qualification (GAIQ)
- Google Ads Search Certification
- Test of Proficiency in Korean (TOPIK) Level 2 – Basic reading and listening comprehension.
Additional Experience
Various School Districts Substitute Teacher
Sept 2024 – Present- Facilitating classroom instruction and maintaining student engagement for various school districts.